Tribal People Try Nutella
About this video
Nutella chocolate in front of villagers from rural Punjab, Pakistan — that's the whole Tribal People Try recipe, and it keeps working because nothing is scripted.
What is chocolate?
Chocolate from the shops: Cadbury, Hershey's, Lindt, Kinder, Toblerone, Ferrero Rocher, and spreads like Nutella. Milk chocolate, dark chocolate and white chocolate each get a different reaction, and dark is the hardest sell.
Nutella comes from Alba in northern Italy, where Pietro Ferrero stretched scarce post-war cocoa with local hazelnuts; the jar as we know it dates from 1964.
What to watch for
Milk chocolate is liked at once. Dark chocolate — bitter, drying — is where the faces come from, and eighty-per-cent bars are treated as a prank. Nutella is the runaway favourite in almost every chocolate video.
The comparison they always make
Chocolate is available everywhere in Pakistan, but as a small bar for children, not something adults eat. Older participants often say they have not had it since they were young.
This episode
It's a Short, under a minute, straight to the reaction.
Frequently asked
Who are the people in Tribal People Try?
Villagers from rural Punjab, Pakistan. They're families from the same area, not actors, and they've been part of the channel for years.
What is chocolate?
Chocolate from the shops: Cadbury, Hershey's, Lindt, Kinder, Toblerone, Ferrero Rocher, and spreads like Nutella. Milk chocolate, dark chocolate and white chocolate each get a different reaction, and dark is the hardest sell.
Did the tribe like the chocolate?
Watch to the end — nothing is scripted, and when something doesn't suit them they say so. Chocolate is available everywhere in Pakistan, but as a small bar for children, not something adults eat. Older participants often say they have not had it since they were young.
Is there Nutella in Pakistan?
Nutella products reach Pakistan through imports and city supermarkets, but for a village a few hours from Lahore this was a first.
Where was this video filmed?
In rural Punjab, Pakistan, where the participants live. The videos are recorded in the village rather than in a studio.