Tribal People Try M&M's for the First Time
About this video
M&M's chocolate, tried for the first time by villagers from rural Punjab, Pakistan. Nobody tells them what to say. Some like it, some don't, and in the Tribal People Try way they explain exactly why.
What is chocolate?
Chocolate from the shops: Cadbury, Hershey's, Lindt, Kinder, Toblerone, Ferrero Rocher, and spreads like Nutella. Milk chocolate, dark chocolate and white chocolate each get a different reaction, and dark is the hardest sell.
M&M's were made from 1941 for American soldiers, in a sugar shell so the chocolate would not melt; the 'M' was printed on each one from 1950.
What to watch for
Milk chocolate is liked at once. Dark chocolate — bitter, drying — is where the faces come from, and eighty-per-cent bars are treated as a prank. Nutella is the runaway favourite in almost every chocolate video.
The comparison they always make
Chocolate is available everywhere in Pakistan, but as a small bar for children, not something adults eat. Older participants often say they have not had it since they were young.
Make it yourself
If watching made you hungry, the chocolate recipes below are the place to start — “Old-fashioned chocolate fudge”, “Chocolate Gateau” and “Chocolate Souffle” and 17 more. Quantities scale to your household, and members can drop one onto this week's plan so the shopping list picks up the ingredients.
They've also tried cake, cereal and cookies — those episodes are linked on the right.
Frequently asked
Who are the people in Tribal People Try?
Villagers from rural Punjab, Pakistan. They're families from the same area, not actors, and they've been part of the channel for years.
What is chocolate?
Chocolate from the shops: Cadbury, Hershey's, Lindt, Kinder, Toblerone, Ferrero Rocher, and spreads like Nutella. Milk chocolate, dark chocolate and white chocolate each get a different reaction, and dark is the hardest sell.
Did the tribe like the chocolate?
Watch to the end — nothing is scripted, and when something doesn't suit them they say so. Chocolate is available everywhere in Pakistan, but as a small bar for children, not something adults eat. Older participants often say they have not had it since they were young.
Where can I find a chocolate recipe?
Scroll down: 20 tested chocolate recipes with step-by-step instructions, including Old-fashioned chocolate fudge, are linked on this page.
Is there M&M's in Pakistan?
M&M's products reach Pakistan through imports and city supermarkets, but for a village a few hours from Lahore this was a first.
Where was this video filmed?
In rural Punjab, Pakistan, where the participants live. The videos are recorded in the village rather than in a studio.
Chocolate recipes
The video is the reaction — these are the recipes. Add one to this week’s plan and the shopping list updates itself.





