Tribal People Try Magnum For The First Time
About this video
A first taste of Magnum ice cream in the village. This Tribal People Try episode does what the channel always does: put something new in front of people who cook every meal from scratch and let them talk.
What is ice cream?
Ice cream in its western forms: tubs of Ben & Jerry's, Magnum bars, soft serve, sundaes, and flavours like mint chocolate chip and cookie dough that do not exist in Pakistani ice-cream parlours.
Magnum, the chocolate-coated ice cream on a stick, was launched in Belgium in 1989 and was the first ice cream bar made for adults rather than children.
What to watch for
Cold and sweet is easy. The flavours are the interest — mint with chocolate is often called toothpaste, and bubblegum or cookie dough need explaining. Chunks in ice cream, rather than smooth kulfi, are new.
The comparison they always make
Kulfi is the village ice cream: dense, milky, cardamom and pistachio, frozen in a mould. Against it, western ice cream is lighter, airier and sweeter.
This episode
It's the tribe's 2nd ice cream video out of 9. They first tried it in January 2022 ("Tribal People Discovering Italian Gelato Will Make Your Day 😊😊"). With 554K views it's the most-watched ice cream episode on the channel. The video runs about 8 minutes, went up in February 2022 and has 18.1K likes.
Frequently asked
Who are the people in Tribal People Try?
Villagers from rural Punjab, Pakistan. They're families from the same area, not actors, and they've been part of the channel for years.
What is ice cream?
Ice cream in its western forms: tubs of Ben & Jerry's, Magnum bars, soft serve, sundaes, and flavours like mint chocolate chip and cookie dough that do not exist in Pakistani ice-cream parlours.
Did the tribe like the ice cream?
Watch to the end — nothing is scripted, and when something doesn't suit them they say so. Kulfi is the village ice cream: dense, milky, cardamom and pistachio, frozen in a mould. Against it, western ice cream is lighter, airier and sweeter.
Have they tried ice cream before?
Yes — this is the 2nd of 9 ice cream videos. The first was "Tribal People Discovering Italian Gelato Will Make Your Day 😊😊" in January 2022.
Is there Magnum in Pakistan?
Magnum products reach Pakistan through imports and city supermarkets, but for a village a few hours from Lahore this was a first.